Why Buying more than one Domain Name is a Wise Idea?
If your Business is serving in more than one country, then registering CCTLD, i.e., (Country-code top-level Domains) like .in (India) or .us (United States), could be very beneficial for your Business, as it can save your Business from getting hijacked by someone overseas.
Thousands of Startups or Small & Medium business owners are trying to take their Businesses to a global level by focusing on building their Brand's presence online. But even after spending scores of weeks searching for the right Domain name and zillions of hours of energy, there are still a few things they are not quite sure about. And on top of them is "Whether to buy multiple Domain names for their business or not?"
Suppose, after spending a great deal of time, effort, and money, you finally build a Website for your Brand with an ideal Domain name. Still, after some time, you come to realize that most of the users looking to find your Brand online instead of coming to your Website are visiting a phony Website that is pretending to be your Brand by using a similar Domain Name. After doing an easy domain name search, a business owner can determine which other Domain names will suit or go well with its product or services and buy it before someone finds out about it. Otherwise, As mentioned before, a simple change of ".com" in lieu of ".co" can highly change the future of online Business.
Following are the chief reasons why you should buy multiple Domain Name:
1. Typing Error: Hands down, the most important reason you should have multiple Domain names is that typing errors on the user's part can take away the traffic from your Website. For instance, your brand name is Rainbow colour company, and your domain name is rainbowcolourcompany.com; as an attentive business owner, you should also buy a similar-sounding Domain name like rainbowcolorcompany.com. As mentioned, a business owner should always be considered looking for homophonic words similar to their brand names while doing a Domain name search.
2. Change of Name: In case the name of your Business or Brand used to be different in the past, then the business owner should consider buying the Domain name matching the previous brand name so that the customers who have used your Brand in the past can easily find your Business online in future whenever they want. And also, those Business owners who want to rename their Business in the future should do likewise by doing a quick check with domain providers.
3. Multiple Product & Services
The Domain Name of your Business should always match with the product and services that your company provides, but if your company is popular for providing multiple top-notch products and services in that case you should consider buying multiple Domain names that match all your particular product or services that you know consumers might love buying again. By doing a simple Domain name search on google, you can find out whether domain names matching your product are available or not.
In addition, If your Business is serving in more than one country, then registering CCTLD, i.e., (Country-code top-level Domains) like .in (India) or .us (United States), could be very beneficial for your Business, as it can save your Business from getting hijacked by someone overseas.
4. Starting Campaigns: If you are a Business Owner who uses a lot of creative campaigns as their marketing strategy to promote their brand, then using multiple domain names while launching multiple campaigns will help you easily promote your Business. Since a devoted landing page can help to amp up your marketing campaign's success rate, provided you check with the Domain provider before launching your Campaign.